PHINMA CFO EJ A. Qua Hiansen is 2025 FINEX President
The new president of the Financial Executives Institute of the Philippines (FINEX) vowed to champion innovation in business and called on fellow leaders to promote positive change for society through finance.
PHINMA Chief Financial Officer EJ A. Qua Hiansen took his oath for FINEX’s top post this January 27 at the Makati Diamond Residences. In his inaugural speech, he said that this year’s leadership has adopted the theme “Shaping the Future: Leadership and Innovation in Philippine Business.”
“Amid volatile and changing times, we will focus on the fundamentals, our capacity to lead organizations, and a continuous drive for innovation,” Mr. Qua Hiansen said, citing the economic theory of innovation cycles. The current wave, which encompasses artificial intelligence and robotics could be briefer than the most recent cycle that included social media and digital networks, he added.
“Strong leadership, the right talent, and like-minded partners have guided companies through these cycles. For me, this is one of the values of FINEX: cultivating financial executives who will elevate our businesses by capitalizing on the opportunities presented by emerging technologies,” noted Mr. Qua Hiansen.
PHINMA Chairman and Chief Executive Officer Ramon R. del Rosario, Jr. served as the keynote speaker and inducting officer for this year’s ceremonies, where he talked about using finance as a force for Filipino dignity and reminded leaders in attendance that their work goes beyond numbers.
“Sir, we accept your challenge to be catalysts for positive change by going beyond the numbers to serve as guardians of our nation’s future in the national discourse and to lead our companies in fostering positive change for society,” the newly inducted FINEX President said, addressing Mr. del Rosario.
Mr. Qua Hiansen likewise thanked his predecessor Toti Bengzon, Ayala Land CFO for a successful term.
A homegrown talent, Mr. Qua Hiansen began his PHINMA journey as the Executive Assistant to then-president del Rosario in 2013. He rose through the ranks in the subsequent years, holding various positions such as Investor Relations Officer, Vice President – Corporate Strategy and Planning, and Deputy CFO prior to his current role.
Mr. Qua Hiansen holds a Bachelor of Science degree in Finance from Butler University in Indiana, U.S.A. where he was recognized as one of the Top 100 Outstanding Students in 2005, along with a Master’s degree in Global Finance from HKUST-NYU Stern.
Joining him at the FINEX Board are Executive Vice President Mharicar Reyes, VP Internal Affairs Mignon Ramos, VP External Affairs Senen Matoto, Treasurer Carlo Lazatin, and Corporate Secretary Jose Luis Gomez.
Other directors include Jesusa Arellano, Mailene Bisnar, Augusto Bengzon, Paolo Azurin, Antonio Ramon Ongsiako, Benito Soliven, Gema Ong Cheng, Edith Estacio, and Stephanie Zulueta.